Welcome to Vireo: Redefining B2B Communications
Welcome to Vireo Communications – where B2B communications meets ingenuity and impact. We specialise in the automotive, transport, and industrial sectors, helping companies navigate and effect change with communications strategies that build trust and deliver material results.
What sets us apart?
In a crowded marketplace, our approach stands out because we do things differently. We believe that strategic communications in the modern world must be intentional and data driven. Whether you’re launching an external campaign to transform public perception, rolling out an internal programme to inspire your team, or refining your corporate identity, every action must be supported by insights, data, and technology. This is the essence of our Full Stack B2B Communications Framework, guiding our process from day one.
In today’s world, audiences are inundated with messages. Cutting through the noise requires more than an ad-hoc approach. It demands a well-structured communications strategy rooted in data-driven insights. By combining strategic clarity with clear, concise storytelling, we help companies stand out in the crowded automotive, transport, and industrials markets.
Who we are
Vireo Communications was founded on the principle that credible and strategic communications are essential for businesses who want to make their mark in the automotive, transport, and industrial arenas. Our team comprises seasoned professionals with deep expertise in B2B communications and a passion for progress.
What we do
Vireo covers the full spectrum of communications, including:
External communications: From B2B public relations and social media to strategic communications plan development, our external services help you share your message with impact using media insights, audience data, and trend analysis.
Internal communications: We create internal communications plans that boost employee engagement, align your team with key business objectives, and support retention.
Corporate communications: Addressing brand identity at the highest level, our corporate services include reputation management, stakeholder communications, and executive thought leadership, ensuring consistent and clear messaging across all channels.
How we do it: The Full Stack B2B Communications Framework
Our Full Stack B2B Communications Framework is a game-changer, delivering consistency, efficiency, and impact to every client engagement. It comprises five phases:
Insight: Using data to steer our strategies. We analyse trends using machine learning tools and large language models, and match past activities to key business outcomes to identify the most promising opportunities.
Strategy: Turning insights into a clear roadmap. Through workshops and our OST (Objective-Strategy-Tactics) framework, we align your communications strategy with business goals and set measurable OKRs.
Content production: Crafting high-quality, targeted content. We blend AI-assisted drafting with thorough fact-checking to ensure each piece aligns with your brand and resonates with your audience.
Execution: Implementing strategies across the right channels. We distribute content, conduct media outreach, and manage activities through a central dashboard for full transparency.
Monitoring & reporting: Tracking performance and refining our approach. We measure success with metrics, coverage analysis, and engagement reports, continuously improving your communications strategy.
Our commitments
We uphold five core commitments to ensure our shared success:
Data and insight to influence strategy: Effective strategies are built on solid data. Our insights shape every communication plan we craft.
Focus on meaningful outcomes: Vanity metrics? Not our style. We target impacts that truly support your business goals.
Embrace technology for good: We use tools that automate tasks, spot trends, and allow our experts to concentrate on the big picture.
Transparent reporting: No hidden agendas. We provide full visibility into our processes, outcomes, and performance.
Relentless pursuit of excellence: From the smallest task to complex campaigns, we aim for the highest standards and continually refine our methods.
Let’s Talk
This is just the beginning for Vireo Communications. In the coming months, we’ll share in-depth content on our tactics, client stories, and best practices for communications professionals. Our goal is to be the leading resource for anyone seeking guidance on automotive, transport, or industrial communications.
Ready to enhance your strategy and communications approach? We’re here to help. Our team can develop an internal communications plan, refine your public relations strategy, or create an integrated marketing and communications blueprint dedicated to your needs. Whatever your challenges, our proven methods and global capabilities are ready to support your business objectives.
For any questions, ideas, or partnership discussions, feel free to get in touch. We look forward to working with you.