The Full Stack B2B Communications Framework

If you joined us for our first instalment, you’ll know we’re a B2B communications practice focused on the automotive, transport, and industrial sectors. In that initial piece, we introduced our Full Stack B2B Communications Framework. Now, it’s time to dig deeper into each of its five phases – insight, strategy, content production, execution, and monitoring & reporting – and explore why they matter.

Whether you’re developing an internal communications plan or a public relations strategy, our framework offers structure, clarity, and measurable outcomes. Let’s see how it all comes together.

Insight

Data as your compass
In communications, guesswork can lead to wasted effort. That’s why we rely on data to point us in the right direction. We review coverage trends via machine learning tools and large language models, while our AI-powered media monitoring platform provides historical data. We then match past PR or marketing activities to key business outcomes, helping us spot the opportunities that matter most.

Why it matters
This analysis enables us to produce an insight report. It flags the angles most likely to resonate with the people you need to reach. Whether you’re planning a new campaign or refining a communications strategy, the findings from this phase guide every decision that follows.

Strategy

Turning insights into action
Once the data is in hand, we move to strategy. Here, we shape a plan – be it a public relations strategy, social media, or a broader strategic communications plan – by bringing decision-makers together. Where possible, we hold a workshop with senior stakeholders to set objectives, outline audience needs, and agree on realistic targets.

The OST framework
We use the OST (objective–strategy–tactics) method to give our thinking structure:

• Objective: What outcome are we aiming for? Increased visibility, stronger partnerships, or a boost in sales?

• Strategy: How do we link your marketing and communications plan, core messages, and audience targeting to that objective?

• Tactics: Which specific platforms, media outlets, or internal communications channels will we use to meet our goals?

Setting OKRs
We also define OKRs (objectives and key results). This step ensures every tactic is linked to a measurable outcome, whether we’re talking about media coverage, reputation shifts, or employee engagement levels. Once we have sign-off on the strategy, we move on to content.

Content production

Getting the message right
High-quality content is at the heart of effective B2B communications. At this stage, we decide what each piece should achieve, who it’s for, and what tone to use. Are we writing for a technical publication in the automotive sector, or are we producing an internal newsletter to inform and motivate staff?

Technology meets craft
We often start drafts using AI, but we subject everything to thorough fact-checking and always retain the human touch. Whether it’s a press release, blog, or social snippet, every asset speaks to your objectives and stays rooted in the strategy we’ve created.

Multiple formats, one message
Well-structured content can be repurposed to reach different audiences. A thought leadership blog can become a series of social posts or even speaking points for management. No matter the channel, the messages remain consistent, reinforcing the key themes of your internal or external communications efforts.

Execution

Bringing the plan to life
Once content is ready, we move to execution. This involves sharing material across social platforms, media outlets, and direct marketing channels. We coordinate timings, tailor outreach for specific journalists or influencers, and ensure internal communications are in sync.

Centralised dashboard
To manage everything efficiently, we use a dashboard that tracks each task. You’ll see which channels we’re targeting, when content goes live, and how each action fits your broader communications strategy. This transparency helps us spot any issues quickly and adjust if needed.

Matching channel to message
Execution also means selecting the right outlets for each piece. It could be a respected trade publication for industrial communications, local press for transport communications, or a mix of social media and mainstream coverage for automotive communications. By aligning each story with its ideal platform, we increase the likelihood of meaningful engagement.

Monitoring & reporting

Tracking what counts
Once everything is live, we measure performance. We use an AI-powered monitoring platform to see how media coverage evolves and track share of voice. We also look at any internal data that shows the impact on employee morale or overall business outcomes.

Turning data into insights
Our custom reports highlight the themes behind the numbers. We show you what went well, where improvements can be made, and what to focus on next. Transparency is key, so we make sure you see the full picture and can weigh in on how to move forward.

Adapting as we go
Monitoring and reporting isn’t just the end – it's the start of a new cycle. If a certain approach resonates, we lean in. If engagement trails off, we re-evaluate. This ongoing loop ensures our communications strategy remains vibrant and relevant, continually supporting your objectives.

Putting Full Stack to work in your business

So how does all this apply to your organisation? Perhaps you need a more cohesive internal communications plan or an integrated marketing and communications approach that covers multiple regions. Or maybe you’re looking to refine your public relations strategy in a niche automotive supply market. Full Stack adapts to your specific needs, using the same data-informed stages to deliver clear results.

By now, you’ve seen that the Full Stack Communications Framework is more than just a set of steps – it’s a blueprint for effective, measurable communications. From insight to reporting, our process ensures your strategies align with your business aims and respond to real-time feedback.

If you’d like to explore how our framework could support your organisation, we’d love to have a conversation.