Success stories
Global internal and corporate communications for an automotive tier one
A leading automotive tier-one supplier, employing 25,000+ staff across nearly 100 locations, lacked a cohesive internal and corporate communications framework.
We developed a comprehensive internal communications strategy, introducing a multilingual all-employee newsletter and a robust Viva Engage content plan. Quarterly livestreams scripted for senior leaders fostered company-wide engagement.
For external audiences, we crafted impactful CEO and CTO speeches for key investor events, strengthening the company's reputation.
Unified teams: Multilingual newsletter in 25 languages, consistent global messaging
Live and direct: Scripted quarterly livestreams from senior leadership to all employees
Consistent engagement: Viva Engage plan inspired collaboration and engagement across regions
The right notes: Drafted cohesive messaging and scripts for investor audience at Capital Markets event
Strategic PR and social media for electric LCV launch
A new Chinese light commercial vehicle entrant sought our expertise to launch an all-electric model in the UK. We delivered strategic PR, media relations, and social media support, defining clear messaging and positioning.
Highlights included briefing leadership for the Commercial Vehicle Show, organising journalist test drives, and launching a targeted social media presence.
These efforts secured extensive B2B media coverage and awareness among fleet and owner-operator buyers, ensuring a successful UK market debut.
Media training: Prepared senior leadership for event interviews
Getting hands on: Hosted key industry journalists and influencers
Genuine ROI: Generated 500 warm sales leads in three-month LinkedIn campaign
Coverage secured: 12 pieces of positive coverage across key commercial vehicle publications
Disrupting a dominated market: Abrasion-resistant steel
The abrasion-resistant steel market had been dominated for decades by a single leader. Our client aimed to disrupt this landscape by launching a rival product across Europe, North America, and the UK.
Targeting a conservative and sceptical audience, we developed a strategic communications plan that highlighted the product’s advantages where the incumbent fell short. This integrated marketing and communications strategy included customer communications, social media, media relations, online events, and direct marketing –yielding material business results.
Material business results: OEM sales driven by strategic public relations
Maximum eyeballs: 1 million+ impressions from multi-channel campaigns
Persuasive marketing: 30%+ open rates on direct marketing mailers
Key message penetration: Messages widely recognised in the market
Shaping global perception: Media relations for a historic supplier
For the first time in its 100-year history, a global tier-one automotive supplier engaged in strategic PR, media relations, and social media. We managed LinkedIn posts, secured technical features in leading B2B publications, and arranged leadership interviews with top journalists.
The highlight was supporting the global rollout of five technology centres across Germany, the US, China, Japan, and Korea. By coordinating media invites, interviews, and coverage, we positioned the company as a leader in automotive innovation, securing over 150 media pieces worldwide.
PR at scale: Global rollout across five technology centres
Social climbing: Weekly posts showcasing expertise and team successes
Global recognition: Secured 150+ pieces of media coverage in one year
Share price boost: Directly influenced share price with high value media coverage