Five ways to use AI for B2B communications in 2025

As we step into 2025, AI is no longer a novelty in communications —it’s an essential tool. Over the last two years, communications professionals have experimented with AI, from generating content to gaining insights. But this year marks a shift: AI is moving from experimentation to standard practice, helping refine strategies and deliver measurable results.

Here are five ways AI is reshaping B2B communications—whether you work in industrial communications, transport communications, or automotive communications—and why this could be the year you refine your approach.

1. Insight and forecasting

In B2B communications, results are everything. Historically, predicting the outcomes of a campaign relied on educated guesses and retrospective analysis. Enter AI, which flips the script by making accurate forecasting a reality.

AI tools now provide real-time insights into the effectiveness of your communications, connecting your efforts to business outcomes. Want to know how a new public relations strategy impacts sales pipelines? AI can pinpoint the ripple effects. Want to forecast how a strategic communications plan will land with an audience? AI algorithms analyse past data and predict future outcomes with remarkable accuracy.

2. Strategy building

Every good campaign starts with understanding your audience. AI makes this process faster, sharper, and more effective.

Imagine creating highly specific audience profiles—so-called “Audience GPTs”—that simulate responses to your messaging. These AI-driven personas help refine messages before they go live, ensuring they resonate. This approach derisks campaigns, making them more predictable and aligned with your objectives.

When paired with insight tools, these capabilities also feed into your overall marketing and communications plan. You’re no longer operating in the dark; you’re building campaigns rooted in precision and backed by data.

3. Content creation

Let’s talk efficiency. AI is revolutionizing content creation for B2B communications, from drafting blogs to designing visuals. With a suite of tools at your disposal, you can research, write, illustrate, and animate stories—all in record time.

Tailoring messages for different audiences? Done. Adapting content for various platforms? No problem. AI doesn’t just speed things up; it enhances your ability to respond to changing market dynamics. Whether you’re implementing an internal communications strategy or rolling out an integrated marketing and communications campaign, AI helps you stay nimble and relevant.

4. Tactics, measurement, and automation

Understanding your audience is one thing; acting on that knowledge is another. AI brings the two together, turning data into actionable insights.

By analysing how and when audiences engage with your brand, AI helps identify trends both at the macro level (industry shifts) and micro level (individual behaviours). This insight allows you to tweak tactics for maximum impact.

On top of that, AI can take over administrative tasks—think meeting scheduling, note-taking, and report generation—freeing up your team to focus on strategy and relationship-building.

5. Creating a workflow

AI isn’t just a tool; it’s a system. The challenge in 2025 isn’t using AI—it’s embedding it into every stage of your process. That’s where structured frameworks like Vireo’s Full Stack Communications Framework come in.

This approach integrates AI from start to finish, covering everything from initial research to execution and evaluation. By building AI into your workflow, you ensure efficiency, consistency, and accuracy throughout your campaigns.

It’s not about using AI here and there; it’s about creating a seamless system that works smarter, not harder.

Ready to bring AI into your communications strategy?

From industrial communications to transport and automotive sectors, AI is transforming how businesses communicate and achieve results. Whether you’re refining an internal communications plan or rolling out a strategic communications initiative, now’s the time to embrace AI as part of your toolkit.

Curious about how AI can elevate your B2B communications strategy? Let’s talk.